William A. Cohen on Business Plan

  1. What is a “business plan”?
  2. What is a “marketing plan”?
  3. When should I create a business plan?
  4. What should I do before I draft a business plan?
  5. What are the most important parts of a business plan?
  6. How do I create an “executive summary”?
  7. What style business plan should I use?
  8. What is the length of the average business plan?
  9. What is the key to a successful business plan?
  10. What are the top business plan mistakes?
  11. Should I hire someone to write a business plan for me?
  12. Where can I go to get help with my business plan?

William A. Cohen, Ph.D
Business Plans (Money & Careers: Business Models & Business Plans)

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