Greggs’ has issued an apology about an image in its festive advent calendar after receiving complaints for replacing baby Jesus with a sausage roll.

The photo, which appears behind one of the calendar’s doors, shows figures from the nativity paying homage to a sausage roll in a manger.

In response to complaints a Greggs spokesperson told The Northern Echo: “We’re really sorry to have caused any offence, this was never our intention.”

The calendar contains a tear-off token behind each door that can be taken into Greggs’ shops and exchanged for a different treat every day in December, including the Festive Bake, flavoured lattes, sweet mince pie and (or course) a sausage roll.

The nativity scene is just one of the festive images hidden behind doors that has been given a uniquely Greggs twist.

Other photos in the calendar include a person kissing a Festive Bake under the mistletoe and a Christmas tree adorned with mini gingerbread tree biscuits.

While some on Twitter called for a boycott of Greggs due to the image…
Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar. What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyuk https://t.co/tAV7CRP7WM

November 15, 2017
The fact that people are fuming cos Greggs replaced baby Jesus for a sausage roll in their advent calendar, just makes me love Greggs even more ?
Replace it with a steak slice & we’ll say no more about it. Greggs says ‘sorry’ after baby Jesus replaced by sausage roll for Advent calendar launch https://t.co/fdeZPL02AZ

November 15, 2017
#Headlinechallenge: Greggs says sorry after advent calendar replaces baby Jesus with a sausage roll. Altogether now…OH CRUMB ALL YE FAITHFUL https://t.co/xfaMUZ6C9W pic.twitter.com/CBtIqHkA9Q — Peter Barron (@PeteBarronMedia) November 14, 2017
Ah Jesus Greggs advent calendar is making ma heart as warm as the sausage and bean melt on Christmas day better be