Missguided’s Most Diverse Campaign To Date Features Munroe Bergdorf And An Activist Chihuahua

Missguided has launched a new advertising campaign that takes celebrating diversity in fashion to a whole new level. 

The British brand’s new #BabesofMissguided campaign features model and advocate Munroe Bergdorf, singer Seann Miley Moore, curve model Emma Breschi and LGBT activist Chihuahua Dolly Pawton ( who has more than 92K Instagram followers, don’cha know). 

London Fashion Week fans will also appreciate the appearance of Pandemonia.

Munroe Bergdorf for Missguided.

With a slogan like ‘keep on being you, it’s a really good look,’ the advert plays into what Missguided calls it’s “anti-commercial approach” ie. rather than promoting one idealised look they want to encourage their audience to embrace their differences.

And while this is certainly not “anti-commercial” (the brand clearly still want you to buy their clothes), it is certainly a more joyful appraoch to advertising.

Take a look at some of the images from Missguided’s latest campaign below. 

<a href="https://www.instagram.com/danleostanley/"  Leo Stanley</a>.<a href="https://www.instagram.com/khaoulathings/"  data-credit=(L-R)&nbsp;<a href="https://www.instagram.com/thequincat/" target="_blank">Quin</a>, <a href="https://www.instagram.com/princessgollum/" target="_blank">Josephine Lee</a>, <a href="https://www.instagram.com/salemmitchell/" target="_blank">Salem Mitchell</a>&nbsp;and <a href="https://www.instagram.com/aiesharobinson_/"  Robinson</a>.Quin.Seann Miley Moore.