Small businesses in the UK need all the boost they can get right now, so when we heard Amazon was running a campaign to support small business around Prime Day, we’ll admit we were curious to hear more.

It turns out the promotion benefits shoppers, too. Until Sunday June 20, Amazon will give £10 credit to use on Prime Day – which is actually two days, June 21-22 – to any members who spend £10 on items sold by UK small businesses. 

Eligible items span home and kitchen, beauty and grooming, toys and games, electronics, jewellery, books and even some grocery and pet supplies.

The promotional campaign also includes products from Amazon Handmade, the site’s artisan-only area for one-off craft items (nothing mass produced allowed), and Amazon Launchpad, a selling space aimed for innovative products designed and made by UK start-ups. 

To make it easier to search the tens of thousands of items included in the deal, Amazon has curated some collections at amazon.co.uk/supportsmall. And if you own an Amazon Echo device, you can also say, “Alexa, shop small business” to find the products eligible for this ‘spend £10, get £10’ promotion.

How the ‘spend £10, get £10’ promotion works

First, you need to be a Prime Member. Spend £10 on eligible UK small business products any time up to Sunday June 20, and you will qualify.

After you make a qualifying purchase from a small business, you will receive an email from Amazon confirming your £10 reward with instructions to claim it in your Prime Rewards Centre before or on Prime Day.

The £10 credit will automatically be applied to an eligible purchase you make on Prime Day, when Amazon has lots of deals across the whole site. The £10 reward is good for purchases made on both Amazon.co.uk and the Amazon app – although there are exemptions.

It does not apply to purchases of alcohol, Amazon Gift Cards, subscriptions, digital products, baby or infant formula, and you can’t redeem it against tax, shipping costs, gift-wrapping charges or Prime Now orders Here are the terms and conditions, including rules about returns.

And to get you started, we’ve picked a few of our favourite finds from Amazon’s small business sellers.

9 Small Business Buys

We love the cute bear ears and patterns on this handy pack of three grey swaddle blankets from Juicy Bumbles, made of 100% organic cotton. Perfect for new parents and great for a baby shower or friend’s new lockdown arrival.

Price: £19.99 for three. Buy here.

Aeropress Coffee And Espresso Maker 

Been putting up with bad coffee for too long during lockdown? Take the plunge and invest in this Aeropress classic – your mornings will certainly thank you for it, especially at this bargain price.

Price: £28.99 for the set. Buy here.