Piers Morgan left Susanna Reid in shock during a live broadcast of Good Morning Britain, when he came up with a rather rude suggestion for a tattoo.

On Wednesday, the presenting duo had a heated debate about whether or not it was appropriate for people in professional positions to have visible tattoos, with Piers reading out a comment from one GMB viewers who claimed he “should have a tattoo live on the show”.

“Why? Why would I do that?” Piers questioned. “What would I do? ‘Legend’ across my forehead?”

“Something else across your forehead,” Susanna then suggested, to which Piers responded: “Bell end?”

Clearly remembering he was broadcasting live at seven in the morning, the divisive host let out an abrupt “oh!”, while Susanna’s face pretty much said it all.

As the GMBcrew were heard laughing off screen, she joked: “You said it!”

“I like saying that,” Piers said. “Everyone says ‘oh it’s outrageous!’, but they literally call me it all day.”

And clearly Susanna wasn’t the only one caught off guard by Piers’ comment – while some suggested his tattoo idea isn’t the worst one he’s ever had…

There were more shocks to come later in the show, though.

Speaking to GMB’s resident medical expert Dr Hilary Jones, Piers questioned whether he had any tattoos, to which he responded: “No, I’m more of an intimate body piercing man myself.”

“Do you want to go into any further detail? Does it affect your ability to do your job?” Susanna enquired.

Piers then labelled the doc a “total deviant”, with Dr Hilary joking: “Don’t judge me.”

Good Morning Britain airs every weekday from 6am.