Republicans who voted for Donald Trump in 2016 have described their “guilt” at having voted for the president in a critical new advert broadcast as the Republican leader’s campaign for reelection continues. 

In the clip that Republican Voters Against Trump released Friday, 15 former supporters of the president cite his lies, vitriolic rhetoric and mishandling of the coronavirus crisis as just some of the reasons for ditching him in the November 2020 election.

Trump has “broken my faith in the Republican Party,” says one. Others claim to be “ashamed,” “embarrassed” and “riddled with guilt” to have backed Trump in the first place.

Check out the ad here:

The ad is due to air on Fox News in Arizona and North Carolina on Sunday, according to the group (a project of the Defending Democracy Together advocacy organisation) that regularly shares videos to YouTube of disaffected Republicans speaking out against the Trump White House.

“It takes courage to change your mind and speak out,” the group’s strategic director, Sarah Longwell, said in a statement. “

Research shows that in order to win over swing voters who went with Trump last time, the most effective messenger to give them permission to change their mind is someone who is like them, former Trump voters.”