It’s an image many of us will have seen over and over in the past few days, but for the people of Edinburgh there was little escape from Jacob Rees-Mogg’s infamous Commons slouch. 

Accompanied by the caption ‘Lying Tory’, the picture of the MP reclining in the House of Commons was projected onto the walls of Edinburgh Castle in the early hours of Thursday morning, visible for miles across the Scottish capital. 

The installation, put in place by anti-Brexit campaigners Led By Donkeys, appeared on the iconic Castle Rock and was presented alongside alternative captions which read ‘They’re Lying’ and ‘No one voted for this’, reported Edinburgh Live.

Despite cries of ‘sit up, man!’ from the opposition benches during Tuesday night’s three-hour Brexit debate in parliament, Rees-Mogg maintained his reclined position through the crucial proceedings. 

Led By Donkeys has gained prominence in the three years since the Brexit referendum, mostly by pasting quotes made by politicians during the campaign on billboards or projecting them onto UK landmarks. 

Recent projections on the Angel of the North sculpture in Gateshead recounted promises Boris Johnson made about the NHS during the referendum campaign, and a sand installation on Redcar beach, North Yorkshire, of Michael Gove next to his quote ‘we didn’t vote to leave without a deal’, was apparently ‘visible from space’. 

The picture of Rees-Mogg has been shared hundreds-of-thousands of times on social media and been immortalised online in meme form:

Helpfully, a do-it-yourself template was also put out for anyone dabbling in the art of meme making:

Some brands even took the week’s turbulent current affairs as a topical marketing opportunity:  

HuffPost UK has contacted the office of Jacob Rees-Mogg for comment.