Keen-eyed fans of the celebrity chef and Masterchef judge Gregg Wallace have spotted something a bit old school in his commenting habits: every time his wife, Anna Wallace, posts a nice picture, he comments “print it!”

Twitter user Hannah Thompson spotted his comments and posted a series of screenshots on Twitter in which Wallace is seen commenting “Print it”, “Amazing pic. Please print”, “Wow! Print it” and “Print it please, it’s beautiful”.

Amused followers have pointed out that the Gregg’s family printer bill must be through the roof, with some joking that they’ll only read the thread – which has been liked 16,000 times – if someone prints it first. 

In a case of reality being stranger than fiction, now random strangers are flooding Amy Wallace’s Instagram account – which does showcase a range of beautiful photos – with“print it!” comments themselves.

“Please, think of the children, just print it!” one visitor commented. “Came here for the “Print it” comments. Lovely photos though!” said another. 

Gregg Wallace does have a point though. How many hundreds, if not thousands, of photos do you have languishing on your phone never to be printed and enjoyed irl? 

If you’re sick of staring at your masterpieces on your phone screen you can very easily convert them into photos, fridge magnets or screen prints using sites including Photobox, Snapfish and Snappy Snaps.

Happy snapping!