Piers Morgan is upset. Again.
While this regular state of affairs may not be news in itself, the Good Morning Host has this time managed to combine it with belittling a £10,000 donation to charity.
The tantrum began on Saturday when our stroppy star launched an attack on a “gay sandwich” produced by Marks & Spencer to mark Pride.
In a tweet, Morgan accused the supermarket of “cynical virtue-signalling” to “make a profit”.
For good measure, he added: “Shame on you , this is truly pathetic.”
And boy was he annoyed – “enraged” even.
He even suggested suggested a “white male straight” sandwich but luckily Boy George was on hand to quash that.
In the meantime, Marks & Spencer has replied to the Good Morning Britain host, pointing out the sandwich in question was raising money for charity.
But even this wasn’t enough to placate Morgan who managed to find fault in a £10,000 charitable donation.
Cue ridicule.
Just how infuriating Morgan is was recently illuminated by his co-host, Susanna Reid claimed Morgan drove her to drink when he first joined Good Morning Britain after a period of sobriety.
The GMB presenter had been teetotal for seven months prior to her co-host joining the show, but she has admitted that Piers joining the show pushed her into drink again.
“I tried ignoring it at first, before realising he was determined to prod and poke me until I was forced to have an opinion on something,” she continued.
“He now says he’s drained out of me the BBC neutrality that I carried with me for the first 20 years of my career – he’s right. Actually, it’s turned out to be a good thing.”
HuffPost UK will update you on Morgan’s rage as it drips onto his Twitter feed.
UPDATE: Morgan is apparently standing up for gay vegan Muslims.