‘Good Morning Britain’ viewers were forced to cover their eyes in embarrassment as they tucked into their cornflakes on Wednesday (14 February), when former ‘Love Island’ pair Dom Lever and Jess Shears got ‘married’ live on air.
To mark Valentine’s Day, the reality stars exchanged vows on the ITV breakfast show, after getting engaged last September.
Jess and Dom were “married” by newly-ordained showbiz reporter Richard Arnold, paying homage to their relationship’s beginnings on ‘Love Island’ by wearing only swimwear for the ceremony.
In his vows, Dom joked he would “share his life on social media” with Jess because she was “his type on paper”, while she promised to not “pie Dom off… even if Muggy Mike comes along”.
While the couple were clearly wrapped up in the *ahem* romance of it all, they had viewers at home cringing:
Me when I saw Jess and Dom got married live on @GMB in swimwear….. pic.twitter.com/QrZV0Bp6fj
When you thought Jess and Dom from Love Island couldn’t get more desperate…they get married on #GMB ???
Never seen anything more cringey than Jess and Dom getting married live on #gmb #JessandDom pic.twitter.com/tagx5zDbZT
Jess and Dom just reek of desperation. Imagine getting married on TV half naked, and then trying to justifying your relationship isn’t just for show ?
JESS AND DOM FROM LOVE ISLAND ARE GETTING MARRIED ON LIVE TV LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL. Im done
Remember at primary school you’d play mums and dads and sometimes have little pretend weddings in the playground, that’s literally what Jess and dom from love island have done but on live tv dressed in swimsuits ????♀️
February 14, 2018
Valentine’s Day is cancelled because romance is absolutely dead. Jess and Dom have killed it. Gonna finish my boyfriend cause I don’t believe in relationships anymore, all I believe in is desperation https://t.co/5sW5826a7a
February 14, 2018
Jess and Dom just got ‘married’ on GMB… in swimwear… is this a joke? #loveisland ? pic.twitter.com/boLu0sYrII
Is it #AprilFools? Jess and Dom from @LoveIsland getting married? I’m calling a #divorce by the end of the year! #shomance #desperatetobefamous
Can’t work out if it’s the stack of pancakes I binged on yesterday or Jess and Dom getting married live on TV but I just did a sick in my mouth.
I’m sorry but Jess and Dom getting married on live TV in swim suits just shows how much they are so obviously a showmance, cringe cringe cringe ??????
Just seen Jess and Dom off love island get married on @GMB and I’m honestly suffering from second hand embarrassment ?? pic.twitter.com/gh80EknthV
However, while Richard was ordained to conduct the ceremony, it will not be legally binding as ITV’s studios are not sanctioned for a wedding.
Just three months into their relationship, which began in June 2017 during the last series of ‘Love Island’, Jess and Dom announced they were engaged, and are planning to get hitched in the summer.
Since leaving the show, they have attracted criticism on social media over their constant sponsored posts on Instagram, which see them post photos with a range of commercial products in exchange for payment from brands.
They were also mocked last year when it was announced they would be opening a new Leicester kebab shop, but later pulled out of the public appearance as a result.