Facebook’s founder Mark Zuckerberg has revealed that since the major overhaul he announced for the site, user engagement in the social network has dropped in the US and Canada.
Following the company’s fourth quarter earnings call Zuckerberg posted a statement on Facebook explaining in detail what the changes would mean for the future and also the more immediate effects they’d seen to the site.
Earlier this month Zuckerberg revealed a set of sweeping changes to Facebook’s News Feed that would see less posts from business and media content while increasing the number of posts by friends, family and local news outlets.
Calling 2017 a “strong year…but…also a hard one” the founder made the rare decision to reveal specific metrics around how much people were using the site less.
“We estimate these updates decreased time spent on Facebook by roughly 5% in the fourth quarter.” he explained.
“To put that another way: we made changes that reduced time spent on Facebook by an estimated 50 million hours every day to make sure people’s time is well spent. That’s how serious we are about this.”
Now it should be noted that this drop wasn’t a shock for the company. It was predicted by Zuckerberg when he first announced the changes saying:
“Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable.”
Despite the drop in user engagement the changes don’t appear to have affected the company’s ability to make money, in fact profits soared at the company over 56%, pulling in some $16bn of profit.
News Feed Changes
Earlier this month Facebook announced a major overhaul to the way in which people interact with the social network.
Citing user feedback, a rise in fake news and recent research surrounding mental health and social networks, Zuckerberg announced that Facebook would start showing less content from businesses, brands and media organisations including news sites.
“The research shows that when we use social media to connect with people we care about, it can be good for our well-being.” he wrote.
“We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos ― even if they’re entertaining or informative ― may not be as good.”
Earlier this week Zuckerberg revealed it had already started implementing its next phase of the changes which would focus on promoting local news.
In a status on his personal page, Zuckerberg said this is a move that people have asked for: “People consistently tell us they want to see more local news on Facebook.”
“Local news helps us understand the issues that matter in our communities and affect our lives.”
So what do these changes mean? Here’s a breakdown of what’s happening to Facebook over the next 12 months: